![]() ![]() "When my family begged me for more samples between the semi-finals and finals, I knew we had chosen four winners all, of which can make an impact on-shelf. "Innovation is the ultimate growth accelerator for any business or category and this competition continues to deliver a flywheel of new ideas, new products and new ways to think about dairy from a consumer perspective," said Fred Schonenberg, CEO and Founder of VentureFuel. "Not only are we excited to grow the dairy snack portfolio offered with Real California Milk by helping to expand distribution for Peekaboo ice creams, we look forward to continuing our relationship with all of our finalists and semi-finalists to see what they are able to achieve." Peekaboo just had a slight edge because of its unique concept marrying two things that normally don't go together like ice cream and vegetables and then executing the product perfectly in terms of creative flavor combinations," said John Talbot, CEO of the CMAB. "This was a tough decision, all four of these finalists presented products that fit the needs of our current consumer and each with their own unique take on snacking. Yummy Industries came in second place with their Cheese-Bits premium snacking cheese packs and will receive $100,000 in support for growth and distribution. Alongside three other finalists, Peekaboo was judged on uniqueness or innovation, taste, the ability to scale and the founder team. Peekaboo is one of four innovators selected from a field of 16 sweet and savory semi-finalist competitors to present to a field of judges from the CPG, retail, venture capital and food science world representing such companies as Clorox, Mondelez, Whole Foods, CircleUp and more in a live pitch (and sample) event tapping into future technologies and emerging startups like OS Studios, Perksy and more to transform what was an in-person sampling experience into a state-of-the-art virtual event. "We learned so much from this Snackcelerator experience and cannot wait to launch Peekaboo minis into the market – made with Real California Milk, of course! Much gratitude to everyone involved." ![]() This win validates our innovation, our mission and our team's hard work and resilience," said Levison. "Like many of our fellow startups, we confronted what seemed like insurmountable challenges this year. The products are currently available in pints at select retailers but Levison is looking forward to introducing the single serve snack line and expanding distribution with Real California Milk at the core. As the owner of a popular ice cream scoop shop in Miami, she turned her frozen dairy knowhow into flavorful super-premium ice creams hiding a nutritious, vegetable secret. This is the second event of its kind by the California dairy industry designed to inspire ideas integrating the values of fluid milk and dairy ingredients into snacks to meet growing consumer demand and providing resources to help bring them to market.Īs presented by Founder and CEO, Jessica Levison, Peekaboo's mission is to solve the parental dilemma of getting children to consume more vegetables by putting them into a format they can't get enough of – ice cream. The competition will provide Peekaboo with $200,000 in resources and funding to bring a snack-sized version of their innovative products to market and expand the overall market for their products. ![]() Peekaboo Organics' ice cream featuring hidden vegetables was named the grand prize winner today of the Real California Milk Snackcelerator dairy snack innovation competition created by the California Milk Advisory Board (CMAB) and VentureFuel. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |